Explore What AI Can Do For You

Why work with AI?

Experts and users point to a variety of benefits from learning to work with AI, from greater efficiency to more informed decision-making and enhanced creativity.

Increase efficiency

AI can automate repetitive tasks and accelerate time-consuming work—freeing you up to focus on more complex and creative work.
Improve quality

AI can help with tasks such as drafting, editing, and analyzing information, which can lead to higher quality outputs.
Inform decision-making

AI can analyze large amounts of information to identify patterns and generate insights that can inform better decisions.
Enhance creativity and innovation

AI can be a thought partner to help you generate new ideas, strategies, and solutions.

Explore AI Uses

AI tools can help you with many tasks in strategic communications. Below are a few examples mentioned by AI experts and communications professionals.

Research and Analysis

Analyzing large datasets, like social media data or survey results
Summarizing research reports
Assessing sentiment in social media conversations
Identifying keywords used in search engine queries

Everytown for Gun Safety
Challenge
To advance its mission of ending gun violence, Everytown for Gun Safety needed access to timely, reliable data. But government data sources were often outdated, incomplete, or expensive. Recognizing that critical information was available in news and social media, the team looked to AI to help capture timely data and connect the dots.
Solution
Everytown developed a real-time dashboard that uses AI to extract and refine information about gun violence from media sources, such as news articles, social media posts, press releases, and videos. Information is updated as new details emerge. Human review ensures accuracy. In tandem, the team launched Optic Rebound, a chatbot trained on Everytown’s curated knowledge base, to provide fast, evidence-based answers to questions about gun violence prevention.
Outcome
The tools have transformed Everytown’s ability to track shootings across the country, surface stories that matter, and support advocates with reliable, up-to-date information. Data collection and analysis that once took hours now happens in moments. Everytown is adding new data sources to make this new resource even more responsive, accessible, and impactful.

Message Development

Generating messages based on research
Tailoring messages for different audiences
Assessing and refining messages

Lumina Foundation
Challenge
Lumina Foundation worked with Hattaway Communications to develop a research-based narrative about the value of higher education for individuals and society. They produced a message manual with insights from audience research, tips for crafting stories, and tools to tailor messages. To get the most of its investment, Lumina wanted to equip communicators, program officers, and other team members to draw on data and tested language to drive the new narrative in all of their communications and outreach.
Solution
Hattaway built a custom AI tool—the Lumina Message Maker—that puts Lumina’s research and resources at the fingertips of any team member. Guided by instructions and examples, the Message Maker allows users to quickly generate strategic messaging, assess existing content, and generate story ideas that bring the narrative to life.
Outcome
The Lumina team is working with the Message Maker to draft and refine all kinds of content, from tailored talking points for policymakers to social media posts from program officers. The GPT has transformed message research and resources into a flexible, user-friendly tool that encourages and equips the team to think about driving narrative change in everything they produce.

Content Development

Drafting social media posts, press releases, emails, videos, etc.
Adapting content for different platforms and audiences
Curating content from multiple sources

California Health Care Foundation (CHCF)
Challenge
CHCF’s communications team saw growing internal interest in using generative AI, and sought a secure, practical way to explore AI’s potential for improving their efficiency and productivity, while enhancing the quality of their content.
AI Solution
CHCF partnered with digital agency Whole Whale to create a secure, custom AI platform trained on the foundation’s brand voice, mission, and website content. Designed to support everyday communications tasks, the platform offers pre-set prompts to help staff with a range of tasks, from summarizing reports, enhancing search engine optimization (SEO), crafting accessible and inclusive content, and generating creative ideas.
Outcome
The platform has become a trusted tool for producing all kinds of content that reflects the organization’s brand and communications strategy—from turning dense reports into user-friendly summaries, to crafting website and newsletter content with a consistent voice, to refining messages for clarity and impact. Regular learning sessions help staff compare notes and build their skills together. Human oversight in the work flow ensures outputs are accurate, strategic, and aligned with the CHCF mission.

Campaign Planning and Management

Developing campaign plans, content strategies, editorial calendars, etc.
Planning audience engagement activities
Monitoring campaign performance and reporting on results

American Policy Ventures
Challenge
American Policy Ventures, a nonprofit that supports bipartisan policymaking in Washington, aimed to proactively promote innovative ideas on a range of issues. With a one-man communications shop, the organization needed to boost its capacity to develop and execute digital campaigns.
Solution
Using ChatGPT, APV’s digital communications director built a custom tool for designing campaign plans and creating strategic content—from crafting detailed content calendars to tailoring posts for different social platforms to drafting press releases, media pitches, opeds, and other earned media materials.
He provided detailed instructions for campaign planning, with target audiences, objectives, and insights for tailoring messages for different stakeholders. Custom istructions also guided the creation of content and outreach activities reflecting APV’s policy data, brand voice, and legal guidelines.
To ensure quality outputs, he provided examples of successful campaign plans, along with case studies to build new plans based on what worked. He included Key Performance Indicators to assess the effectiveness of campaigns, including metrics for media coverage, legislative outreach, public engagement, and fundraising.
Outcome
ChatGPT is mapping out internal goals and deadlines, producing content outlines, and generating Deep Research prompts, which helps the communications team focus their time on writing high-quality content and connecting with surrogates to get it published. The team estimated that AI would help increase the amount of content published by at least 20%.

Visual and Audio

Producing images, videos and audio
Designing graphics and layouts
Generating design variations for A/B testing

Wikimedia Foundation
Challenge
As one of the world’s most-used sources of information, Wikipedia fuels many AI models—but often without attribution. At the same time, the Wikimedia Foundation aimed to scale creative storytelling across social platforms to expand the reach of Wikipedia’s information, without compromising human oversight or editorial standards.
Solution
Wikimedia Foundation uses AI to accelerate its storytelling process, without replacing people on its content team. The team uses ChatGPT to brainstorm campaign ideas featuring Wikipedia content, works with Midjourney to generate visuals that match Wikimedia’s brand, and built custom tools to translate Wikipedia articles into TikTok-style videos—all while keeping humans in the loop.
Outcome
AI is helping the Wikimedia Foundation test ideas faster, increase output, and engage a new generation of users—without losing the human touch that defines its work. The foundation is producing more campaigns and more content in more languages, expanding its reach to new audiences worldwide.